Last updated on: 6/14/2011 | Author: ProCon.org

Prescription drugs advertised directly to consumers sell nine times better than drugs without such ads

Prescription drugs advertised directly to consumers sell nine times better than drugs without such ads. On May 26, 2011 the Congressional Budget Office released a study on direct-to-consumer (DTC) advertising of new prescription drugs. According to the study, the average number of prescriptions for new drugs with DTC advertising is nine times greater than prescriptions for new drugs without DTC ads. Visit our website to see the full study, an excerpt of its conclusions, and related information.