Last updated on: 4/3/2014 | Author: ProCon.org

Should prescription drugs be advertised directly to consumers?

UPDATED Should prescription drugs be advertised directly to consumers? – The United States is one of two countries where direct-to-consumer (DTC) advertising of prescription drugs is legal. Proponents of DTC prescription drug ads say that the ads inform patients about diseases and possible treatments, encourage people to seek medical advice, and help remove stigmas associated with medical conditions. Opponents say that DTC drug ads misinform patients, stigmatize normal conditions and bodily functions like wrinkles and low testosterone, and have led to our society’s overuse of prescription drugs.