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|Mission Statement and Overview|
|The Britannica® Group announced on May 29, 2020 that it has acquired ProCon.org, the country’s leading source for information and research on all sides of the controversial issues of the day.
Steven C. Markoff, Chairman and CEO of A-Mark Financial Corporation in Santa Monica, California, founded ProCon.org in 2004 with the following mission: to promote critical thinking, education, and informed citizenship by presenting the pro and con arguments to controversial issues in a straightforward, nonpartisan, freely accessible way. It was begun as a nonprofit charity in California and was initially funded primarily by its founder. For most of its tenure as a nonprofit organization (2004-20), ProCon.org received funding from outside sources including private companies, foundations, and individual donors, many of whom are acknowledged on the Donors & Sponsors page. Since June 2020, ProCon.org has been part of the Britannica Group of companies, which includes Encyclopaedia Britannica. Britannica’s headquarters are in Chicago.
The award-winning ProCon.org website serves more than 20 million people each year, including students and teachers in more than 11,000 schools in all 50 states and 90 countries. Additionally, 37 U.S. state governments, 17 U.S. state departments of education, 31 foreign governments, 25 U.S. federal agencies, and thousands of media articles have cited ProCon.org.
For each of its U.S. presidential election sites since 2008, ProCon.org has attracted millions of readers with its coverage of the candidates and their positions on key issues. The New York Times (“Great Free Websites for Teaching Election 2012,” September 5, 2012) hailed the ProCon.org election site as: “The most comprehensive teaching tool for researching the candidate’s stance on issues.”